Comments on: How bloggers are Moneyballing newspapers into competitive balance http://bydanielvictor.com/2008/03/08/how-bloggers-are-moneyballing-newspapers-into-competitive-balance/ How one reporter uses blogging, social networking and the rest of the Web Tue, 06 Jan 2009 04:25:27 +0000 http://wordpress.org/?v=2.6.5 By: Thomas A. Shakely http://bydanielvictor.com/2008/03/08/how-bloggers-are-moneyballing-newspapers-into-competitive-balance/#comment-27 Thomas A. Shakely Sun, 30 Mar 2008 09:56:43 +0000 http://bydanielvictor.com/2008/03/08/how-bloggers-are-moneyballing-newspapers-into-competitive-balance/#comment-27 I think you hit it out of the park with this one. Newspapers can thrive if they re-evaluate how they report the news, and for what purpose. The tendency toward needlessly sensationalizing a story, especially in smaller local markets, turns me off more than anything else. If local and regional newspapers can again offer something unique to their readers -- as in, a sense of community -- they can survive. Bloggers succeed because of passion, but also because their websites almost always give rise to unique online communities of readers who feel like they're a part of something special, and that they matter. I think newspapers can re-learn this important aspect of reporting, but it starts by firing all the consultants and outsiders who don't know the region or the paper or the people. I think you hit it out of the park with this one. Newspapers can thrive if they re-evaluate how they report the news, and for what purpose. The tendency toward needlessly sensationalizing a story, especially in smaller local markets, turns me off more than anything else.

If local and regional newspapers can again offer something unique to their readers — as in, a sense of community — they can survive.

Bloggers succeed because of passion, but also because their websites almost always give rise to unique online communities of readers who feel like they’re a part of something special, and that they matter.

I think newspapers can re-learn this important aspect of reporting, but it starts by firing all the consultants and outsiders who don’t know the region or the paper or the people.

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