Archive for the ‘Social Media’ Category

Five months later, reflections on Ning

Wednesday, July 2nd, 2008

At the end of the final June meeting of the Derry Twp. school board, I told a parent that I'd see her at the next meeting. But until then, I enthusiastically said to the Hershey Home member, she should participate a lot on the Ning network! "Ehh..." she said, shrugging her shoulders. I ...

Beatblogging success story: The “Open for Business” sign

Monday, June 16th, 2008

I love the beatblogging project because it's innovation in real newsroom laboratories, as opposed to tsk-tsking and dreaming. My foray into it has had its ups and downs, but I recently had a kind of success story that I didn't expect when I signed up. And it shows why I believe so ...

The newspaper site as community connector

Thursday, May 8th, 2008

Newspapers have a tremendous opportunity to re-brand themselves as the center of the online community, connecting people to each other in every way possible. But that window is so enormously small, I fear very few papers will take advantage. It'll be a fatal blow, and we'll be kicking ourselves that there ...

I didn’t believe it, but Twitter is worth a try

Thursday, May 1st, 2008

A little over a month ago, I started using Twitter despite a lot of skepticism. I really didn't think it would have much value for me, despite what a boatload of journalists have said. I said I would give it a one-month trial run and re-evaluate afterward. The result, which I ...

More Twitter: The news organization’s presence

Friday, April 4th, 2008

A local blogger, proving that he doesn't just throw hand grenades at our newspaper's Web site, offers this piece of friendly advice in his blog today: Here’s my good deed of the day: Whoever is in charge of your self-promotion, go over to http://twitter.com and register “pennlive” for an account. We’d hate to ...

When protesters are outside, Twitter beats local newspaper site

Monday, March 31st, 2008

A little past 9 a.m. today, a long fleet of truckers roared down the central business area of Harrisburg, all incessantly honking their horns. Some had signs taped outside their windows, revealing that they were protesting gas prices at the Capitol. Interesting story, as anyone who lives or has an office ...

Twitter Twial: Day Twwwo

Wednesday, March 26th, 2008

  Robin Hood: Oh, Marian, if only 'twere me. Maid Marian: Oh, if 'twere you, 'twould be... twerrific. Eventually I'll get tired of making bad jokes about Twitter's name. Promise. Just two days into my Twitter Twial, I have: Been followed by 21 people Found 39 people to follow, including 14 locals I've never met Had ...

My one-month Twitter Twial

Tuesday, March 25th, 2008

If you read other journalism blogs, it's Twitter this Twitter that. Twitter Twitter Twitter. Twitter will cure cancer. Twitter will save the world. Twitter is the now, Twitter is the future, Twitter will replace oxygen. There's a near-consensus out there, coming from a lot of people who I highly respect. People ...

How do journalists grow social networking in a small(er) town?

Friday, March 21st, 2008

A lot of the most spirited arguments for social media are often made in places where there's already a tech-savvy audience built in. Yet in a place like Harrisburg, Pa., which is home to the country's 86th-biggest newspaper and the No. 41 television market, there are a total of nine people ...